Unravelau is a driver of change by approaching fashion in a new way. We are always looking for possibilities to innovate. As a brand we strive to become completely circular because we view circularity as the future of the fashion industry, and the future of clothes in general. We are making progress to achieve this goal by using minimal waste patterns, this way the garment can be taken apart and the fabric can be used again. By combining design and circularity we are working towards a new fashion system.
Zoe Denim Flare Handmade one of a kind jeans made from post- consumer denim with a silk organza waistband and ruffled details. Every pair of trousers is unique because of its own previous created wear pattern.
Unravelau is an up-and-coming Dutch sustainable clothing brand, founded in 2017 by Laura Meijering. The young designer is a woman with a passion for designing high-end clothing with a low ecological footprint.
Unravelau was a little girl’s dream that came true. As a child, Laura was always either drawing or playing dress up and imagined herself in another universe. Today, the same kind of imagination remains an important part of Unravelau’s way of working: to create a story in which you can lose yourself. This story however, is not about an imaginary world. Unravelau’s stories show a harsh reality. If society does not change its take-make-waste pattern of living, the Earth’s resources will run out. That is why Unravelau tries to only use resources that are not harmful to our planet, but also allow for maximum reuse. Unravelau sets an example by making environmentally conscious decisions one step at a time, all the while learning from the past. “If you want to make a change, start with one thing at a time and try to excel at it. Next, try to make an even bigger step.” Unravelau is convinced that if people start thinking this way, our chances increase of living a lot longer on our planet.